Where to Start Workshop

Narrow your focus and build a strong foundation for your dream business.

If you're a business owner or an aspiring business owner, you know how challenging it can be to come up with a business idea, kick start said business idea and above all, GROW your business from literally nothing.


You've thought about starting your own business, but you have no clue where to begin.

You're having a hard time targeting the RIGHT customers.

You're struggling to grow your business, but you're watching other people roll in the dough.

You've seen other people start businesses and become mega successful, and you want to know if that could ever be you.

What gives?!

I get it, because I've been there. But now, I have a CLEAR vision of what my business is and what my business is not, which makes it, dare I say, SIMPLE to find the right clients and grow my business presence online.


Sound like a load of too good to be true? Imagine if you were able to...

...Come up with the perfect business idea to fit your TALENTS and PERSONALITY.

...Narrow down your niche to make your business more popular, faster.

...Target the EXACT customers that you want for your business.

...Provide actual VALUE to your customers.

Yes, all of this can be accomplished.

And here's the [slightly anticlimactic] secret to achieving all of ^^ those things.

Developing a business plan.

Yep, that's really it!


Here are a couple reasons why developing a solid business plan should be your top priority:

1. It's the literal foundation for your entire business: everything that you ever accomplish will stem from the things that you lay out in your business plan.

2. It makes marketing and targeting easy peasey lemon squeezy: as opposed to difficult difficult lemon difficult.

There isn't a magic wand that you can wave and automatically have all of your business-world ducks in a row. But coming up with a clear, concise business plan is a lot easier than you think.

This workshop was created to help business owners/aspiring business owners narrow their focus and concentrate on the basics of business planning.

I share the EXACT steps I took to develop my business plan.

From narrowing down your niche to pricing your products/services...this course covers those tough topics and everything in between with NO FLUFF! We'll get right to the point, pinpointing the things that you need to focus on first and foremost.


Where to Start Workshop digs into the fundamental elements of developing a business plan to help give you confidence and clarity in your business and your vision.

Here's what you can expect to learn when you enroll in the Where to Start Workshop:

1. Your business idea: What makes a business profitable? What type of business is right for you?

2. Getting people to buy: What makes people want to buy? Strategies that SELL.

3. Narrowing down your niche: Have you ever heard the phrase "the riches are in the niches?" Well ya have now...and you're about to learn the meaning behind it.

4. Targeting the right market: Because you don't want "followers" - you want CUSTOMERS.

5. Killing the competition: Big fish, small fish...doesn't matter. How to dominate the market.

6. Money, money, money: From the psychology of numbers to billing structures...let's do money math.

Get started now!

Your Instructor

Eden Stancill
Eden Stancill

Greetings, my fellow entrepreneur-spirited friend!

I'm Eden Stancill, aka Ed, and I am on a mission to rescue the tired, the burned out, the "how the FRUIT did I become an administrative assistant"s of the world by helping them start up, stand out and grow their own businesses. I offer info-packed blog posts on my website Assaidbyed.com, an entire digital library of free resources for entrepreneurs and online courses for business owners and aspiring business owners.

Things weren't always sunshine and rainbows, though. I originally started my blog as a creative outlet...but it was really an unorganized mess where I pretty much wrote about whatever I wanted to...which was cute, but it wasn't getting me any closer to what I wanted to be - my own boss.

So I changed focus, I did some MAJOR soul searching to find my true passion (luckily the bachelor's degree I have just so happens to go hand-in-hand with my passion...nothing like wasting four years and lots of $$), and I created a business plan and SYSTEM to grow my business. Now my email list and website largely run themselves on autopilot, giving me a constant stream of new readers/potential customers with little to no effort required on a daily basis.

Sound like something you may be down for? Let's have some fun.

Frequently Asked Questions

When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
FOR-EV-VER - have you seen The Sandlot? No? Regardless, the Where to Start Workshop is yours FO' LIFE. After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own. As long as you both shall live...and I intend for the WTSW to live a looonng life.
What if I am unhappy with the course?
Unfortunately, there are some things to be unhappy about in this world...but, I aim for my courses to NEVER be one of those things! I strive to provide VALUE, not fluff. The Where to Start Workshop course is 100% FREE, so no chance of buyer's remorse here ;). However, if you have additional questions or specific suggestions on ways that I could improve your experience in this course, please reach out! eden@assaidbyed.com
How will the course content be delivered?
The WTSW course includes video modules, a workbook and transcriptions + PDF downloads of each module!

Enroll now for instant access!

If you've been looking for the perfect business planning basecamp, this is the course for you.

It takes roughly 30 minutes to go through the workshop, there is a work-at-your-own-pace workbook included AND it's all FREE - so why not? :)

Get started now!